Aramark: Munch Mail
Creative Direction / Content Writing / UX / e-Commerce

Direct-To-Consumer Deliciousness Has Arrived

As a creative agency specializing in the retail and hospitality industry, we understand the unprecedented impact of COVID-19 on the hospitality and food service sector. Like many innovative companies, Aramark saw an opportunity to innovate by bringing food directly to their customers. They entrusted Team Rayvn with designing the core identity and deploying their exciting new direct-to-consumer (DTC) commerce experience called Munch Mail. This unique initiative offered convenient, practical, and comforting food tokens to celebrate and recognize employees and loved ones.

Crafting an Unforgettable Taste Experience

We embarked on the user journey, delving into the emotions of receiving a gift. Drawing from these insights, we harnessed our brand creativity to deliver a truly personalized user experience (UX). Munch Mail's themed boxes are filled with a delightful assortment of hand-selected, gourmet treats, spanning from sweet to salty, hearty to healthy. Partnering with renowned brands such as La Colombe Coffee, Rip Van Wafels, Truly Good Foods, Birch Benders, Humble Nut Butter, Sahale Snacks, Boulder Canyon, and more, we curated an unforgettable taste journey.

Select your gift

Choose from our themed gift boxes of sweet, salty, or savory treats.

Personalize your message

Add a few lines of thanks, congrats, or simply, “You’re awesome!”

Surprise someone special

Make someone’s day with treats and sweets guaranteed to get a smile



Fostering Social Connections

To drive engagement beyond the delivery basket, we collaborated closely with Aramark's internal team to develop compelling promotional elements and social content. We aimed to foster meaningful connections and ensure brand continuity. Combining our expertise with their insights created a cohesive and engaging brand experience that resonated with recipients.

Aramark successfully introduced Munch Mail as a delightful direct-to-consumer experience through our collaboration. By curating high-quality, gourmet treats and infusing personalized touches, we elevated the act of celebration and recognition.