A Premium Grill Spot with Major Flavor
Grill-centric venues have consistently been popular in the foodservice industry for over half a century. Aramark was looking for a fresh take on this enduring concept that aligned with modern consumers' evolving preferences. They sought a brand offering plant-forward menus, cleaner ingredients, responsible sourcing, and a contemporary, inviting environment. The result was Broad St., a local hotspot designed to be highly adaptable and flexibly showcase a compelling range of flavors. Seeking to bring this vision to life, Aramark partnered with Rayvn.
Emphasizing Flexibility in Brand and Interior Design
In a dynamic industry like foodservice, brands must have the ability to adapt to different environments and customer bases. This is particularly important for a company like Aramark that operates across multiple verticals. With Broad St., the goal was to create a brand that could offer consistency in design and experience, whether in stand-alone destinations or in-line formats.
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The result was a modern and adaptable brand that differentiated itself from competitors. It prioritized supporting local communities through responsible sourcing of quality ingredients. The success of Broad St. showcases the transformative power of thoughtful brand development paired with innovative architectural and interior design.
