Insomnia Cookies
Branding / Marketing / Environmental Design

Lighting Up the Night with Insomnia Cookies

Team Rayvn had the pleasure of partnering with Insomnia Cookies, a brand that has built its craveable reputation across major college towns with over 250 stores and counting. Their internal marketing team recognized our expertise and engaged us to support their consumer promotions and co-create a new vision for their in-store experience.

Together, we embarked on a journey to transform Insomnia Cookies' retail presence and captivate their target audience. Our collaboration allowed us to merge their brand vision with our creative solutions, resulting in a seamless and immersive brand experience.

Unveiling the Magic of Nightmode

We were thrilled to take on the challenge of activating Nightmode, a unique concept that utilized light to reveal secret messages and store locations when a cell phone flash was used. To enhance the experience, we integrated Spotify codes for Nightmode playlists and created local merchandise that fostered a sense of unity among Insomnia Cookies' loyal night owls.

Getting the PJ Party Poppin'

Working closely with Insomnia Cookies' in-house team, we brought fresh and engaging activation ideas to their flagship PJ Party events. We organized 'Live from the Lab' DJ sessions at local spots. In addition, we extended the vibrant atmosphere across Instagram and Facebook with exclusive party promotions and custom AR filters, adding new flavors to the celebrations.



Captivating the Senses: Crafting a Nocturnal Wonderland for Insomnia Cookies

Our collaboration with Insomnia Cookies extended to transforming their retail space to create an immersive guest experience. Inspired by the brand's "Sweet-Easy" cookie lab concept, we seamlessly transitioned the store's ambiance from day to night. Through innovative features like dynamic LED lighting, exclusive merchandise, and special promotions, we enticed Insomnia's devoted night owls to return for more.