e-Commerce / UX / Brand Direction
The Pastene Companies

Reinventing a Legacy: Fresh Brand Strategy for a Family Favorite

As the pandemic unfolded, grocery shoppers everywhere migrated to the safety and convenience of online platforms. The surge in online shopping traffic was unprecedented. Responding to this trend, Pastene, a 145-year-old privately-owned company, engaged our creative agency. 

Our Mission: Execute a comprehensive brand strategy that revitalizes Pastene's brand identity and bolsters its online sales during these challenging times.

The Recipe for Success – Crafting Compelling Brand Storytelling

Our approach to brand strategy revolved around enhancing Pastene's online UX experience. We aimed to drive commerce through inspirational recipes and emotionally resonant brand storytelling. Our brand team introduced new features to the site to effectively translate traditional in-store strategies into an engaging online experience.

In the face of a global pandemic, our work with Pastene has demonstrated the potential for traditional companies to adapt, evolve, and thrive in the e-commerce landscape. By creating a brand identity that speaks to consumers and resonates in the digital sphere, we have helped Pastene translate traditional in-store strategies into an engaging online experience. At the core of our strategy was the powerful tool of brand storytelling, crafting a narrative around inspirational recipes that drive commerce and engagement.




Increase in Sales



Increase in Page Views