Our approach to brand strategy revolved around enhancing Pastene's online UX experience. We aimed to drive commerce through inspirational recipes and emotionally resonant brand storytelling. Our brand team introduced new features to the site to effectively translate traditional in-store strategies into an engaging online experience.

In the face of a global pandemic, our work with Pastene has demonstrated the potential for traditional companies to adapt, evolve, and thrive in the e-commerce landscape. By creating a brand identity that speaks to consumers and resonates in the digital sphere, we have helped Pastene translate traditional in-store strategies into an engaging online experience. At the core of our strategy was the powerful tool of brand storytelling, crafting a narrative around inspirational recipes that drive commerce and engagement.