Our partnership with Insomnia Cookies set out to redefine the retail experience—creating an immersive space that transforms from day to night, embodying the brand’s mantra: “We own the night.” Inspired by the brand’s speakeasy-style CookieLab and our previous Night Mode promotions, we designed a store concept that blends the energy of campus life with the allure of late-night indulgence.

Seamlessly collaborating with Insomnia’s internal creative team, we developed a design that captivates customers and sets a new standard for future store openings worldwide. The concept enhances the brand experience, deepening Insomnia’s connection with its loyal, late-night crowd.