Wise Acre isn’t just a cannabis brand—it’s a tribute to global cannabis traditions, rooted in sustainability and deep cultural connections. Founded by Jon Piasecki, an agricultural innovator and Harvard-educated architect, the brand reflects his passion for ancient building techniques and his belief in unity. Our challenge was to distill this rich philosophy into a brand identity and packaging system that felt as mythical as it was meaningful—all within a compact, 5-inch canvas.

Inspired by the cannabis goddess, a revered symbol across cultures, we designed a reusable package featuring a cyclopean eye motif—a distinctive hallmark that transforms when packs are joined, forming a unified visual statement. This approach goes beyond aesthetics; it reflects Wise Acre’s commitment to shared vision, sustainability, and storytelling, creating a brand that resonates deeply with cannabis enthusiasts and cultural purists alike.