In partnership with Tara Wilson Agency (TWA), we helped bring Nike’s Super Bowl LVIII retail activations to life at Hibbett Sports—creating immersive experiences designed to boost customer engagement and drive loyalty program registrations. With Nike’s deep presence in Hibbett’s retail lineup, the challenge was clear: execute high-energy, brand-driven activations across three locations without disrupting daily operations, all while meeting Nike’s exacting standards.

With just three weeks to deliver, we seamlessly integrated TWA’s innovative concepts into each space, ensuring a frictionless execution that maximized customer interaction and brand impact. Through strategic environmental design, in-store engagement zones, and exclusive product moments, we helped transform each Hibbett store into a must-visit destination for Nike enthusiasts during Super Bowl weekend.