As Pastene expanded beyond the Northeast, we partnered with their leadership team to craft a retail-specific campaign designed to introduce this fresh new family favorite to new audiences. Our approach positioned Pastene’s family of products as the best-kept secret in the kitchen—sparking curiosity, driving trial, and building awareness in key markets.

This scalable campaign toolkit was packed with a mix of static and animated content, flexing seamlessly across OOH billboards, geo-targeted social media, and e-commerce placements. Designed to adapt to various media buys, the campaign ensured consistent messaging and brand presence, meeting consumers wherever they shopped, scrolled, or commuted.